Too often, people join LinkedIn,
begin connecting and then spam
messages touting their services.
Ethically, it’s better to only
connect and accept connections
with people you see valuable for
networking.
It’s counterproductive to connect
with other professionals where
the is no commonality.
4. Generating Leads
Lay the foundation with your
new connections that you are
interested in helping them.
Generating leads on LinkedIn can
be powerful, but you must give
before you can receive.
5. Follow Connections
9. Recommendations
Monitor clients and prospects
with LinkedIn analytic tools. If
a contact has a company page,
additional connections can
be sought among co-workers
once a sale has paid off with
demonstrated success. Happy
customers are more likely to
refer.
One of the best ways to
recognize a key contact is to
write recommendation on
LinkedIn.
6. Post Updates
Promote the expertise or merit
of your contacts to develop trust
and establish alignment online.
New listings on the market, price
drops, or special offerings can be
posted as an ‘Update’ in LinkedIn.
Use the updates to publish daily
or weekly news. Shared links or
videos of new listings can be
included too.
When you connect with
professionals that meet your
criteria send a courtesy reply
emphasizing how they can
benefit from your connection.
The ‘Pulse’ feature also
recognized as ‘LinkedIn Today’ is
found on the account dashboard.
Something as simple as, “Please
let me know if I can be of any
help,” will show the person the
potential benefit of being your
contact.
The option of joining
professional Groups on LinkedIn
is a quick method of reaching the
right networks of professional
people.
7. Join Professional Groups
Recommendation posts
describing professional attributes
of a contact or client shows
loyalty.
10. Client Equity
After each sale with
satisfied clients request a
recommendation.
Once the recommendation
appears on your profile
announce the new sale by
posting as a new update.
The new status update will
appear in the newsfeed for
your connections and their
connections to read. Feedback is
equity in exchange.
The Untapped Network
Join groups to receive current
news about professional events,
and connect with new members
as they participate.
While Facebook and Twitter
can be beneficial, add value to
your real estate business with
LinkedIn.
8. Celebrate Achievement
It’s the premium real estate
endorsement platform.
Connecting with your clients and
networking together will help
you reach the people they know
who can become your next sale!
The recognition of a contact an
“@” reply in LinkedIn celebrates
public acknowledgements in
news story or post news feed.
Share public recognition on a
status update.
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