Finding Your Niche
in Real Estate
An average real estate office
could have over a hundred
agents, so how do you make
yourself stand out among the
pack?
Which Niche?
A great way is to find a niche
that suits you. You want to find
something that resonates with
your passion so you can get the
most for the time and effort you
put into your clients.
You should decide the types of
people you are most comfortable
working with. This can help you
to narrow down what area of
real estate best fits your business
goals.
There are several special areas of
interest that you can focus on:
For example, if you feel
comfortable talking with banks
and mortgage companies, you
may want to think about going
into working with foreclosures.
Alternatively, if you have the
ability to make people feel
comfortable when they are
nervous, you may find that
working with first time home
buyers best fits the direction of
your business.
• Renters
• First Time Home Buyers
• Foreclosures
• New Construction
• Neighborhoods
• Price Ranges
• Family Types
There are more niches, but this
could be your starting point for
your focus.
First, you have to figure out
which specialization best suits
your style, and your customer’s
needs. This will give focus
to your business and make it
possible for you to tell others
what it is you do as a real estate
agent.
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With so many routes to take your
business, it can be hard to decide
exactly where you want to go.
As a real estate agent it is your
job to know as much as you
can about the region you work.
Find neighborhoods or parts of
town that best fit your expertise.
Doing this will give you the
ability to give your clients all the
information they need to make
the best home buying choice for
them and their families.