Make Great Connections
Selling houses is not just about
developing a good rapport with
your clients. It is also about
making great connections
among your peers.
Once you know what kind of
clients you want to focus on, find
other agents that work in your
niche as well.
Making connections with other
agents in your area of expertise
will give you a pool of people to
gain contacts from and develop a
stronger network.
If your niche is to work for new
construction or foreclosures,
you will want get your name to
contractors or banks that handle
these kinds of homes.
For example, in an ad you could
say, “Working to find renters a
home of their own,” to let people
know that your niche is helping
renters become home owners.
best person to call to sell their
house. This works especially well
if you have already sold a home
or two in the area.
Be Dedicated
Do not just limit your advertising
to cards and signs either.
Branch out with pens, note
pads, calendars, and other fun
items that you could give away
at events, or leave for potential
clients.
If your focus is on certain
neighborhoods, send out
postcards to all of the houses
there letting them know about
your services. Show them
that you know all about the
neighborhood and you are the
At the end of the day, succeeding
at anything takes dedication.
When finding that perfect niche,
stay dedicated to it, work hard,
and keep your goals in sight.
Your niche should be you and
you should be confident in every
aspect of it. Your clients will see
this and that will make them
comfortable with you as their
agent. Before long, you will make
a name for yourself and your
business will grow.
Staying in touch with them will
keep you at the top of their
contact list. This will ensure that
when they have new houses that
need to be sold, you will be the
first person they call.
Specialize Your Advertising
Advertising is important to
any real estate agent. Besides
referrals, it’s another spoke in the
wheel when developing leads.
Make sure that your advertising
reflects your niche. Do not simply
call yourself a real estate agent.
When building your advertising
campaign incorporate key words
that let potential clients know
who you are and how you work.
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