3 . Online Pledges for 2021 Doo the Right Thing Social Media Photo Contest
Dog owners were encouraged to take an online pledge ( posted to www . dfwstormwater . com / petwaste ) promising to pick up after their dog ( s ) and dispose of the waste properly . Dog owners who took the pledge were invited to submit photos of their dog ( s ) to be entered in the “ Social Media Photo Contest ” on the website . The submission period ran from May 1 , 2021 , to June 30 , 2021 . The voting period was open from July 26 , 2021 , to August 20 , 2021 . The photo contest was revamped in FY20 to draw a stronger connection for residents between pet waste and the health of stormwater and watersheds . The new contest and messaging portray pets and their owners who take the pledge as a “ Watershed Protector ” or “ Watershed Defender ” of their nearest water body and watershed . As part of the retooling of this program , the calendar contest was turned into a social media photo contest with winners posted on the social media accounts for the DTRT program . While there will only be 12 featured “ Watershed Protectors ” of the month , all eligible entries will still be shared on a weekly basis throughout the FY to help educate the public and promote the program .
During the contest period , a total of 109 pledges from 27 cities were collected through NCTCOG ’ s online system from people in the North Central Texas region . Of those , there were 102 eligible entries . The pledges came from the following cities / towns in the region : Argyle ( 1 ), Arlington ( 23 ), Bedford ( 6 ), Burleson ( 1 ), Carrollton ( 1 ), Corinth ( 1 ), Dallas ( 6 ), Decatur ( 1 ), Denton ( 1 ), Duncanville ( 1 ), Flower Mound ( 1 ), Fort Worth ( and surrounding cities ) ( 35 ), Garland ( 1 ), Grand Prairie ( 1 ), Grandview ( 1 ), Grapevine ( 2 ), Haltom City ( 3 ), Haslet ( 1 ), Hurst ( 1 ), Jacksboro ( 1 ), Keene ( 1 ), Keller ( 3 ), Lake Worth ( 1 ), North Richland Hills ( 1 ), Southlake ( 1 ), Springtown ( 1 ), Weatherford ( 1 ). Due to some participants sharing only their zip code without a city or street address , reporting under Fort Worth may be artificially higher as there is some sharing of some zip codes between Fort Worth and its neighboring cities . Solutions to this challenge will be explored for future contests .
4 . Social Media The Doo The Right Thing mascot and logo underwent a brand “ refresh ” in the fall of 2019 . The updated logo and mascot were launched in coordination with the creation of social media profiles for the Doo The Right Thing program . The purpose of the DTRT social media profiles are to help drive more authentic user engagements and educational opportunities centered around pet waste in the North Central Texas region . A Facebook profile was launched on October 2 , 2019 , Twitter on November 1 , 2019 , and Instagram on November 1 , 2019 .
The DTRT Facebook page currently has 122 Likes / Followers . The DTRT Twitter account is currently suspended so no analytics are available for the reporting period . The DTRT Instagram account currently has 82 Followers , is following 42 accounts , and has 201 posts .
5 . Planning Tools
Social media posts , web tiles , and web banners highlighting the social media photo contest were made available via the FY21 Social Media Toolkit .
The PETF partnered with the Total Maximum Daily Load ( TMDL ) committee to create social media templates for Pet Waste and the Doo the Right Thing ( DTRT ) program for the 2020 calendar year . The TMDL group received a condensed toolkit for the 2020 calendar year which is available here https :// www . nctcog . org / envir / natural-resources / tmdl under the dropdown “ Resources and Funding Opportunities ”. The PETF has received a monthly toolkit for each month beginning December 2019 and running through July 2021 . All DTRT social media templates and associated visual files can be accessed at https :// www . nctcog . org / envir / watershedmanagement / stormwater / public-education-task-force under the “ Outreach Materials and Resources ” heading .
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