The purpose of the pet waste management campaign Doo the Right Thing ! is to educate dog owners about the importance of picking up dog waste and disposing of it properly , and to help persuade dog owners to adopt these practices . The campaign was primarily promoted during the months of May through August ; however , activities occurring outside these months falling in the report time period are included .
1 . Bookmarks
The dog waste bookmarks were developed in 2006 and updated in 2012 and 2014 . On the back of the bookmarks , there is a description about how pet waste left on the ground can be carried away by stormwater runoff , and that pet waste can contain bacteria and parasites that can harm humans and other pets . The bookmarks also offer tips for dealing with pet waste . Additional information about Dog Waste bookmarks can be found in the “ Other ” section under item 3 .
2 . Web Page
A web page ( www . dfwstormwater . com / petwaste ) was created in 2006 to provide additional information to dog owners about the importance of picking up their dog ’ s waste and disposing of it properly . The health risks and water quality issues associated with leaving dog waste on the ground is discussed on this web page . Tips for dealing with dog waste and sources for additional information are also provided . Major updates to the web page were made in July 2013 with minor updates occurring on an as needed basis .
Comparing the report time period to the same period the year prior ( October 1 , 2020 to
September 30 , 2021 ): � Users decreased from 2,568 to 1,903 ( 25.90 % decrease ) � Page views decreased from 3,104 to 2,189 ( 29.48 % decrease ) � Average session duration increased from 3 min . 54 sec . to 4 min . 5 sec . ( 4.55 % increase )
Table 3 : User statistics for the pet waste web page ( www . dfwstormwater . com / petwaste ) by month .
Month Users Page Views
Average Time on Page ( min : sec )
October 2020 101 122 3:48 November 2020 67 75 2:00 December 2020 72 83 3:09 January 2021 119 128 2:43 February 2021 141 164 6:09 March 2021 100 113 4:24 April 2021 201 235 5:38 May 2021 302 350 3:24 June 2021 318 379 3:07 July 2021 167 176 2:42 August 2021 162 188 5:34 September 2021 153 176 4:44 Total 1,903 2,189 Avg 4:05
October 2021 10