YARD WASTE
The purpose of the leaf / yard waste management campaign is to educate the public about the importance of properly disposing of fallen tree leaves and other yard waste ( e . g ., grass clippings ).
1 . Brochures
Yard waste brochures were developed in September 2007 to target landscape maintenance companies and in September 2008 to target homeowners . These brochures seek to show landscape maintenance companies and homeowners how to save time and money and still have a beautiful yard . Homeowners and landscape maintenance companies are encouraged to instead leave the yard waste on the lawn or compost it . These brochures were developed in English and Spanish . Cooperative Purchase information for Yard Waste Brochures can be found in the “ Other ” section of this report under item 3 .
2 . Web Page
A web page ( www . dfwstormwater . com / yardwaste ) was created in September 2008 to provide additional information to both homeowners and landscape maintenance companies about the importance of properly disposing of fallen tree leaves and other yard waste . This web address is also included on the back of the yard waste brochures .
Due to an error that occurred with this webpage when the website platform was moved in June 2018 , the link for the webpage was broken and not displaying content from June 2018 to November 2019 . This error was discovered and fixed in November 2019 but resulted in comparison data not being available for the part of the previous report period to make an accurate comparison on this section of the Activity Report .
Comparing the report time period to the same period the year prior ( October 1 , 2020 to
September 30 , 2021 ): � Users increased from 303 to 774 ( 155.45 % increase ) � Page views increased from 343 to 834 ( 143.15 % increase ) � Average session duration increased from 3 min . 18 sec . to 4 min . 19 sec . ( 30.98 % increase )
Table 4 : User statistics for the yard waste web page ( www . dfwstormwater . com / yardwaste ) by month .
Month Users Page Views
Average Time on Page ( min : sec )
October 2020 18 26 1:24 November 2020 41 41 8:10 December 2020 18 21 3:24 January 2021 25 31 2:53 February 2021 17 18 3:03 March 2021 58 60 2:01 April 2021 60 62 1:01 May 2021 78 81 2:57
October 2021 12