LAUNCHED
M
usic is said to be one of the pillars of Jamaica’s
thriving tourism product, and because of the
quality sounds created by our musical
geniuses, people travel from every corner of
the globe to live the experience. During the month of February,
Jamaica recognize Reggae and the success it has afforded the country, focusing on the
likes of reggae icon Bob Marley, among others. At the recent launch of Reggae month,
at the Ribbiz Ultra lounge in Barbican, Chairman of the Tourism Enhancement Fund (TEF),
Dr. Carey Wallace mentioned the importance of Reggae for Jamaica’s tourism product and
highlighted that it holds an even higher status than our sought after beaches and waterfalls.
This year, TEF as the main sponsor will inject 15 million dollars for the month long celebration.
The Jamaica Reggae Industry Association (JaRIA) which had sole responsibility for the events last year will be supported
by a committee comprised of the ministries of tourism, culture, gender affairs, entertainment and sport.
The signature events include the weekly concert series – Reggae Wednesdays, the Dennis Brown celebration,
the Open University discussion series, the Bob Marley Birthday Celebrations, and the JaRIA Honour Awards.
Tourism Minister ,Edmund Bartlett shares a moment with local Reggae
Artiste Etana at the recent launch of Reggae Month