consumer psychologists now focus upon . Brands now select color themes around which they align their entire branding efforts like designing a logo and making a website .
Here is the list of colors that you can use for your next branding campaign . Each color is known to instigate different psychological feeling . Yellow is the color of happiness , it is used by many brands to create a feeling of bliss and cheerfulness . Red is a color of urge and passion . It is also known to instill hunger and appetite which is why many famous restaurants have their in house designed with a lot of red color .