consumer psychologists now focus upon. Brands now select color themes around which they align their entire branding efforts like designing a logo and making a website.
Here is the list of colors that you can use for your next branding campaign. Each color is known to instigate different psychological feeling. Yellow is the color of happiness, it is used by many brands to create a feeling of bliss and cheerfulness. Red is a color of urge and passion. It is also known to instill hunger and appetite which is why many famous restaurants have their in house designed with a lot of red color.