Color Psychology has evolved into a topic that has garnered attention and interest of many psychologists and marketers from around the world. It has emerged as one of the most important elements that marketers use in order to boost their campaigns. Here’ s a quick guide as to how the colors can impact buying decision of your potential customers. The info graph can help you in designing your next successful campaigns.
According to a research, 80 % of consumers recognize the brand through their trademarked colors and 93 % purchase decisions are based on visual appearance. This is exactly why appearance and colors have emerged as critical elements that