Creating Your 60 Second
Elevator Presentation
Prospects cannot know what to expect or how to value a product or service until they can
place it in some sort of comparative context. You've got 30-60 seconds, about the time of an
average elevator ride, to define your position to your audience and explain how what you do
benefits them. The actual words that you learn to use when you deliver your elevator speech
will become the most profitable 30-60 seconds you may ever use. Follow this format and fill
in the blanks.
Hello, my name is __________________, and I represent__________________ (name of company) ________
________________________________________________________ (power statement or slogan)
The _____ (number) biggest problems/frustrations that everyone has when trying to pick out / find / do
business with a (your business / industry)______________________, are
1. ____________________________________________________________
2. ____________________________________________________________
3. ____________________________________________________________
This can cause: (end result of problems—the “pain” a person experiences)
1. ____________________________________________________________
2. ____________________________________________________________
28 Today’s Roofer / June 2015