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Relate stories, not facts. If you are in a situation where you have more than a few seconds to
introduce yourself, relate an interesting anecdote where you helped someone solve a problem. Do
not fall victim to the natural tendency to share facts and statistics about how wonderful you and
your product or service are. People won’t care or remember. That personal story you share, where
someone’s life was touched in a meaningful way, will create rapport and build a connection with
your listeners.
Start a dialogue. Let’s face it, most of us would rather talk than listen. Want to be remembered
as a great networker and memorable conversationalist? Quickly ask an open ended question after
your brief elevator speech. Get the other person talking about themselves and their activities;
listen carefully and ask good questions. At the end of the conversation they might not have much
of an idea what you do, but they will like you and be willing to take your call after the event.
Do not ask a question that can be answered with a “yes” or “no.” Only ask questions that let the
other person grab the conversational ball and run with it.
Your sales and office team members should have an introductory speech they have memorized as well.
A well crafted and memorized elevator speech is an important tool for your marketing arsenal. Invest the time
to create a short and long version, and then practice them. You will find that your networking opportunities
begin to create far more opportunities for ongoing conversation.
The suggested outline that follows is intended to give you a complete introduction of yourself a