6
7
https://moz.com/blog/1-dollar-per-day-on-facebook-ads
Humanize Your Company
A social media presence gives people the ability to follow your business and create a connection
with the people that run your business. That connection makes it personal. Relationship building
gets and keeps customers long term.
Good for Search Engine Optimization
Developing a well-rounded Facebook page, along with other social media platforms, can really
help your overall web presence, thus increasing the organic ranking of your business. While not
everything you do on Facebook, Twitter and LinkedIn is indexed, the main profiles and pages are.
Search engines like Google, Bing and Yahoo are big fans of businesses with lots of pages, profiles
and posts indexed.
16 Today’s Roofer / June 2015