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Your competition is already on Facebook
If your competition is not already on Facebook, they will be soon or you’re not looking hard
enough. Social media is changing the way business is done and the way businesses market. It’s
becoming less and less an option and more and more an essential.
There is a business tool out there that your competition is using to their benefit – some claim
it saved their business. Does it make good business sense to not take advantage something like
this that’s freely available to you?
Highly sophisticated ad platform
The biggest reason to be on Facebook is the Ad platform. Organic reach has gone down
drastically in the last few years but that doesn’t mean to jump ship. Facebook is a publicly
traded company now and they have made it clear that it is a pay to play game.
The cost effective Ad platform on Facebook will drive customers to your business. When
compared to TV, Radio and even print or direct mail the cost of FB ads is relatively cheap (for
now) and infinitely more effective to target market.
Detailed analytics
You have to know your numbers. Facebook ad data provides detailed and constantly evolving
analytics to ensure your marketing strategies are working. You have to know your numbers.
Ryan Strilich is the owner of SoLoMo Science, a business that helps other
businesses understand the true power of social media and local and mobile
marketing. In that capacity Ryan has worked with firms throughout the
United States, and is a frequent speaker to business groups on how to best
incorporate Facebook into their marketing