< < < The announcement was shared with a curated list of more than 250 contacts across mainstream, technology, entertainment and business media, ensuring coordinated timing and strong editorial impact. Within hours of release, the story became one of the day’s dominant media topics. The launch generated more than 100 online articles and numerous podcast features, reaching an estimated audience of more than 45 million, with an Advertising Value Equivalent exceeding €69,000, achieved entirely through earned media. Coverage spanned in more than 50 national news outlets, 25+ entertainment outlets, 15+ tech publications and 10+ business media outlets, with consistently positive tone and messaging fully aligned with the official announcement.
Editorial attention focused on HBO Max’s premium content offering, including globally recognized series such as Game of Thrones, The Last of Us, The White Lotus and Industry, upcoming titles like A Knight of the Seven Kingdoms, major film franchises including Harry Potter, acclaimed recent productions and landmark sports events such as the Olympic Winter Games Milano Cortina 2026. In parallel, OneWhole coordinated and facilitated media inquiries from leading journalists, ensuring clarity, consistency and depth in follow-up coverage.
The launch demonstrates how disciplined messaging, strong media relationships and strategic timing can transform a corporate announcement into widespread, high-impact visibility across an entire market.
Interested in the Greece market? Contact akardami@onewhole.gr
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