For Air France and Ottawa Tourism, the platform made it possible to work with selected Dutch travel bloggers and online publishers, each with a relevant audience.
By activating several niche platforms at the same time, the campaign reached different traveller profiles, from city trippers and culture lovers to travellers looking for new Canadian itineraries. A key advantage of the tool is the integrated measurement structure. Reach, publication status, visibility and campaign results are collected in one environment. This gives clients direct insight into what has been published, where the content is visible and how the campaign performs.
The content also has long term value, as articles remain searchable through Google, newsletters, social media and increasingly AI driven search. For TLN clients, this approach offers a scalable model for international campaigns. The platform can be made available to TLN members, allowing local agencies to run efficient blogger campaigns with local expertise, transparent approval flows and measurable reporting across different markets.
Are you interested to activate the most relevant bloggers in the Netherlands for your destination or brand?
Please contact: Christian Clerx
christian@zappergroup.com