Zapper PR recently developed and coordinated a Blogger Ads campaign for the Dutch market. The objective was to increase visibility for Ottawa as an attractive Canadian city destination and to connect this inspiration directly to the accessibility of the destination via Air France.
The campaign was managed through our Blogger Ads platform, a software tool developed by Zapper PR to make blogger campaigns more transparent, measurable, efficient and easy to scale. Instead of managing blogger outreach, proposals, approvals, publications and reporting through separate emails, the full process runs through one automated system.
Bloggers can register for a campaign, submit their proposal, upload draft articles and provide reporting information directly in the platform. The client can see which bloggers are participating, review the proposed content and approve articles before publication. This creates a clear workflow, while bloggers still write in their own authentic editorial.