We ’ ve gone well beyond conventional guest segmentation with the creation of Guest Genomics™ , where every guest is unique and every guest can represent many different personas within a single vacation or across multiple vacations
Maritime
We ’ ve gone well beyond conventional guest segmentation with the creation of Guest Genomics™ , where every guest is unique and every guest can represent many different personas within a single vacation or across multiple vacations
who are leading the effort : John Padgett , chief guest experience & innovation officer for Carnival Corporation ; Michael Jungen , senior vice president of experience design and technology for Carnival Corporation ; and Jan Swartz , president of Princess Cruises .
Padgett explained how the Ocean Medallion is the central component of a larger ecosystem .
“ Our focus is exceeding guest expectations in ways that cannot be anticipated or duplicated . What makes a Medallion Class experience so special is the level of personalization ,” Padgett said while presenting the opportunities to maximize guest experiences throughout an entire vacation journey . “ We ’ ve gone well beyond conventional guest segmentation with the creation of Guest Genomics™ , where every guest is unique and every guest can represent many different personas within a single vacation or across multiple vacations . The Ocean Medallion enables experience delivery to be personalized and customized dynamically to each guest in real-time .” Added Jungen while revealing details behind the
Ocean Medallion and its extensive ecosystem : “ The Ocean Medallion is clean and sleek in design , and functions as an identifier for each guest . The Ocean Medallion connects directly with our experience ecosystem , so our guests ’ desires and needs can be anticipated . It ’ s intuitive , but not disruptive . Personal , but not invasive .”
Each Ocean Medallion – gifted to every guest and laseretched with the guest ’ s name , ship and date of sailing — contains Near Field Communication ( NFC ) and Bluetooth Low Energy ( BLE ) communication capabilities that interact with thousands of sensors , kiosks , interactive surfaces and smart devices infused throughout the ships and ports . Some of the Ocean Medallion ’ s benefits include :
* streamline and expedite the port embarkation and disembarkation process ,
* allow guests to access their staterooms as they approach door ( no keycard required ), * locate friends and family around the cruise ship , * enable guests to purchase merchandise without any transaction , cards or paper ,
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