Third Wave Fashion // OCTOBER 2013 // THE PRIVACY ISSUE | Page 12
HANGOUT WITH FASHION
Behind the scenes was big at NYFW, and Paris was no exception.
Kenzo, using Google+ Hangouts, provided a real-time look into
the goings on of the elite and typically pageant-esque PFW, in
addition to the debut of a custom Nexus 7 tablet pouch. FASHIONISTA
RENT THE RUNWAY APP RAISES THE BAR
“Dress Match,” the feature that stands out in Rent e Runway’s
new app, brings color matching to its list of customer
conveniences. With dress matching, price comparison and
thematic lists, the app aims to provide an excellent experience to
the self-proclaimed “smart customer.” - TECHCRUNCH
BUSINESS OF FASHION LAUNCHES #BOF500
Indexes can be boring, but BoF’s new #BoF500 is a dynamic and
evolving index that ranks and explores what the leaders of the
fashion industry are up to. Providing day-to-day looks into the
lives of individuals, the index is billed as a place to view the
“collective consciousness” developing through the industry. BUSINESS OF FASHION
EBAY PURCHASES BUREAU OF TRADE
e trend of personalizing experiences grew with the eBay
purchase of Bureau of Trade, an online marketplace for
menswear. ough the amount wasn’t disclosed, the acquisition
promises results as early as this winter. - TECHCRUNCH
FASHISM FALLS AFTER 4 YEARS
e fashion-based and Ashton Kutcher-backed Fashism, a
mobile and web community, is closing aer failing to generate
enough revenue to continue operations. Co-Founder Brooke
Moreland points to proof that solid business models are
necessary, even in the world of startups. (Editor’s note: We’re sad
to see this one go. Best of luck on your next endeavors, ladies!) GIGA OM
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