Third Wave Fashion // OCTOBER 2013 // THE PRIVACY ISSUE | Page 11

INSTAVOGUE
As the iPhone seemingly becomes the new standard for fashion photography, Vogue Magazine recently used
Instagram to tell three unique stories. Photographer Michael O’Neal used the platform for the the online-only
Vogue feature, a substantial move from print to digital. - PSFK

FASHION WEEK MEETS
FUTURE
FORGET TWEETING,
TOPSHOP TURNS TO CHIRP
In a world full of sounds, TopShop
capitalized on pushing beyond the
livestream, using the Chirp app to send
looks from their London Fashion Week
show via sound. As the industry explores
emerging tech, the move shows that
s ou n d s h ou l d n’t b e f or g ot t e n . MASHABLE

From the repurposed shipping containers
to the wearable tech, Opening Ceremony
ushered NYFW to the future of fashion
and retail at the Hudson River Park
SuperPier. e pop-up shops offered a
mix of high fashion and specialty vendors
like Dominique Ansel Bakery, home of
the Cronut, and Rihanna for River Island.
(Editor’s note: Our own Cyndi Ramirez
named their opening party the ‘Coolest
Party of NYFW. Read more on her
personal blog.) - PSFK

SIX EXCELLENT SECONDS
WITH KENNETH COLE
Kenneth Cole teamed up with AKQA to
provide a comprehensive look at NYFW.
Following the idea that “point of view
depends on points of view,” over 500
Vines were crowdsourced to create the
120 video mosaic that offered a dynamic
look at the brand’s Spring 2014 collection.
- DIGIDAY