Third Wave Fashion // MARCH 2014 // THE FIT TECH ISSUE | Page 16

THE WORLD AROUND US
TECH

2.

1. A “TOUCHY-FEELY” TABLET
Retina display move over! Fujitsu is aiming to up the ante on the
future of tablets… with replicating the touch sensation. e Japanese
tech giant introduced what is being considered the best haptic
experience in touchscreen tech at the Mobile World Congress. e
tablet uses ultrasonic waves to essentially create a layer of feeling
between the users fingertip and the screen. Expected to hit the market
in 2015, the concept could change the whole shopping experience
with the ability to feel clothes online before they’re purchased. PSFK

1.
2. FORGET AUGMENTED, IT’S REALITY
Augmented reality startup Blippar is apparently looking to create
an interactive world, one in which nearly every ad, product or
publication does more than meets the eye. e startup announced
the introduction of an app for Google Glass, and though the
advertising potential is pretty obvious, the uses for the app across
such a varied spectrum of products is what elevates Blippar above
similar apps. We’re excited to see how well it does. PSFK

3. EYEBEACON COULD MAKE GOOGLE GLASS WORTH IT

3.

Developed at the PennApps college hackathon, eyeBeacon may close the
gap between Google Glass and realistic uses. e app not only offers
directions and information about nearby locations, but also uses Venmo to
provide a buy-it-now reality to wearers. Essentially, the purchasing process
could be streamlined to the point of looking at a product. ough Google
Glass has seemed like little more than a wearable novelty, this new app
could provide the relevance that Glass has lacked. PSFK
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