Third Wave Fashion // MARCH 2014 // THE FIT TECH ISSUE | Page 15

THE WORLD AROUND US WEARABLES 1. 1. MICROMANAGING 101: EMPLOYEE TRACKING Wearables in the workplace are typically reserved for life trackers, but what if your company was tracking you and other employees? As if “Big Brother” weren’t already breathing down enough necks, the Hitachi Business Microscope seems like it’s going to do just that thanks to the ability to pack sensors into employee ID badges. Hitachi believes that the trackers will provide businesses insight into how their employees interact and move around the office, ultimately improving the atmosphere in the workplace. Imagine what that technology in a shopping cart or a bag in brick and mortars could do. PSFK 2. THE FORCE RECALL 2. Fitbit officially recalled its Force activity tracker aer complaints of skin irritations rolled in from a small percentage of users. e irritation was believed to be caused by either nickel or adhesives used in the band itself, and CEO James Park openly apologized for the problem. Force owners have the option to receive full refunds for the inconvenience, but it isn’t all bad for Fitbit as their “next generation tracker” is already on the horizon according to Park. CNN 3. SMELL YOU LATER Sure, it’s what the Fresh Prince said once he got to BelAir, but thanks to a hardworking designer at e New School now you can literally smell the time pass. As many smartwatches offer vibrations and sounds to alert the wearer to the passing of time, Scent Rhythm uses aroma as a pleasant reminder that time is driing by. Granted, the day consists of four six-hour periods with the scent-watch, but considering how oen smell has been connected to memory, the use of scent throughout the business day could serve a secondary purpose outside of time management. (Editor’s note: In the everything old is new again file, we note that Buddhist monks have long used burning incense to signal the passage of time during meditation practice.) FAST COMPANY 4. NETFLIX HACKS ARE SO MUCH MORE So what if you fall asleep during a movie or a show? Netflix engineers have attempted solved that problem with a Fitbit hack that uses the wearable’s sleep tracking ability to determine when you fall asleep during a movie, and pauses it. e engineers didn’t stop with Fitbit though, they also developed a hack for iBeacon devices that allows users to “bump” videos from one to another. (Editor’s note: Our advisor Josh Clark (who you met in last month’s issue and his friend Larry Legend developed a bumping technology for music, watch the video here.) VENTUREBEAT 4. // 13