Third Wave Fashion // MARCH 2014 // THE FIT TECH ISSUE | Page 14

1. THE WORLD AROUND US PHOTOGRAPHY 2. 3. 1. MAPPING CITIES WITH GEOTAGS 2. WORTH MORE THAN 1,000 WORDS 3. INSTAGRAM PRAYERS ANSWERED Do we know the real purpose to geotagging yet? It’s a good question, but thanks to Schema’s “Invisible Cities” geotags have been given more relevance: they’re using them to map social activity around cities in real time. e 3D maps are created using geotags as data points and, in the larger scheme of things, carry the potential to provide excellent visuals for companies as they look for new ways to track customer engagement. PSFK According to Fast Company there are 800 million photos publicly shared everyday, and