Third Wave Fashion // JULY 2013 // THE WEDDING TECH ISSUE | Page 10

MOVES SAYS WEARABLE TECH ISN’T
TOPS
Moves, the smartphone tracking app for daily activity,
now tracks up to two billion steps per day. CEO Sampo
Karjalainen advises wearable tech for fitness may
require too much of a behavioral shi and suggests the
future of activity tracking is on mobile instead. (Editor’s
note: we always advise against trying to teach consumers
new behavior. Moves does a great job of providing great
data to passive users.) - Business Insider

INTERACTIVE PAJAMAS SHOW MORE
TO THE STORY
Interactive pajamas by Smart PJ’s are the latest to join
the wearable tech market. e pajamas allow parents to
experience stories with their children on smartphones
and other devices. Scannable patterns on clothing
feature different stories and even give children a chance
to practice reading with word display on screen. PSFK

MONOCIRCUS USES 3D PRINTING TO
INNOVATE MENSWEAR
Japanese design lab MONOCIRCUS has created a
lightweight version of the classic bowtie. e piece is
made using 3D printing technology and requires no
tying. - MONOCIRCUS

CYNTHIA ROWLEY DIVES INTO THE
AFFORDABLE EYEWEAR MARKET
Cynthia Rowley has tapped into the middle market
eyewear industry with the release of her new affordable
lines, Rowley Eyewear and Mr. Powers, for men and
women respectively. With the popularity o