Third Wave Fashion // JULY 2013 // THE WEDDING TECH ISSUE | Page 11
STYLEWHILE MAKES FIT TECHNOLOGY
SHOPPABLE
Finnish startup Stylewhile has taken a new approach to the
virtual fit industry. e company lets users search and
purchase pieces from various retailers aer they try clothing
on a virtual model with the same body type as them. e
ability to purchase makes Stylewhile the first of its kind.
- Business Insider
THE FANCY BUILDS A NEW SERVICE FOR
GLASS
Social shopping startup Fancy has created a unique app for
Google Glass. Users take photos of their surroundings and
the “Fancy Color Search” works to suggest items of similar
colors to match. e items can be bought with a tap and
swipe. - Business Insider
LYST HAS SINGLE STEP CHECKOUT
Fashion tech startup darling Lyst has simplified their
checkout process, consolidating multiple pages into one easy
payment interface. Users from 180 different countries can
enjoy the fast integrated checkout as they shop their favorite
luxury brands all in one place. - FashInvest
FASHINVEST HOLDS THIRD ANNUAL
SPEED DATING EVENT
FashInvest held its third annual Speed Dating Event on June
25th, 2013 to link aspiring fashion entrepreneurs with
venture capital and private equity industries. e event brings
together startup owners with investment sources as a
networking event to jumpstart potential funding for fledgling
companies. We’ll keep our eye out to see if any great matches
emerge from the event. - FashInvest