Third Wave Fashion // JULY 2013 // THE WEDDING TECH ISSUE | Page 9
Every month the fashion tech industry gets rocked by new and emerging
technology, groundbreaking wearable inventions, and startup news. Here
are the happenings from last month that you need to know.
BURBERRY AND GOOGLE KISS DISTANCE GOODBYE
Luxury fashion house Burberry continues to expand its digital footprint. e company has
teamed up with Google to give users on mobile or Google Chrome the ability to send their kiss
in the form of a postcard. e postcard pairs Google street view and scenery to make a
memorable impact. - PSFK
VODAFONE CREATES HIGH POWERED FESTIVAL GEAR
Vodafone, in collaboration with the University of Southampton’s Electronics and Computer
Science Department, has created high powered festival gear. ermoelectric technology used in
shorts and a sleeping bag will be tested throughout the festival season. e “Power Pockets” can
charge tablets and smartphones. - PSFK
THREADFLIP UPGRADES MOBILE APP, SEES TRAFFIC SURGE
readflip gave their iOS application a faceli aer seeing a jump in mobile usage. ey
continue to see growth as buyers turn to sellers in the online marketplace. Aer raising $6.5M
earlier this month, the company looks to mobile to drive revenue with a unique feature: a
universal shopping cart. - TechCrunch
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