M OV E R S & S HA K E R S
SARI AZOUT
Bib + Tuck
As mentioned in our Wedding Tech issue last month,
recommerce startups are gaining traction and
trending quickly. With a starting inventory level of
zero, it's hard to go wrong. ere are, however, two
major issues facing startups entering the space:
community cultivation and the dumping of
undesirables onto the market. Hailing from right
here in New York, startup Bib + Tuck has found a
way to capture the true experience of sharing clothes
with a friend.
Bib + Tuck is a member driven online community
for fashion loving women seeking to exchange old
items in for new ones. e company's philosophy is
to have members post only items they themselves
would exchange for, thus encouraging the creation of
a high-end, fashionable marketplace. Similar to
Tumblr's strategy of rewarding high quality content
producers to quell the rise of junk content, the result
has been extremely positive for Bib + Tuck. e
company is quickly building a reputation as a bonded
community of style influencers and tastemakers
swapping out items from each other's closets.
Intrigued by how successful and
beautifully implemented the
company's strategy has been, we
reach out to Co-Founder Sari
Azout for more information:
What inspired you to start Bib + Tuck?
Sari and I have been friends since preschool. We like to
think that from the beginning, our love story was defined
by a closeness of closets. 20+ years later, we were college
grads living in the same building in NYC. As the economy
took a nosedive, we began sharing clothes as a way to save
time, space, and money. With small budgets, and even
smaller spaces, access to each other's closets meant we
suddenly had endless options. ey say necessity is the
mother of invention and one day it dawned on us: what if
there were a thousand more Sari's? A whole city's worth of
closets to share? 200 packs of Post-Its later, Bib + Tuck was
born. Bib + Tuck was and is the solution to our buyer's
remorse without compromising the bad-itude of our closets.
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