Third Wave Fashion // APRIL 2013 // THE INAUGURAL ISSUE | Page 10
We continue to see fashion brands bringing themselves into the 21st century by
finally launching their online stores.
VICTORIA BECKHAM ADDS ONLINE COMMERCE
VICTORIA BECKHAM ADDS ONLINE COMMERCE
Nearly four years aer debuting her clothing and accessories lines,
Nearly four years after has launched an online commerce site.
Victoria Beckham debuting her clothing and accessories lines, Victoria
Beckham has launch an be the only place the ICON line, a capsule
VictoriaBecka.com will online commerce site. VictoriaBeckham.com will
be the only place of Beckham’s capsule collection of five of be sold.
collection of five the ICON line, amost timeless dresses, will Beckham’s
most timeless Daily report that online sales already made up 20% of onWomen’s Weardresses, will be sold. Womens Wear Daily reported thatthe
line sales revenue.
company’salready made up 20% of the companies revenue.
- VictoriaBeckham.com
HUGO BOSS ADDS ONLINE COMMERCE
Due to increased competition in China, Hugo Boss recently decided to
launch its own stand-alone online store in the country, rather than using
popular Chinese retail sites. A few years behind in the online movement,
Hugo Boss is looking to resonate with a younger generation and become
more visible to consumers in Asia and beyond.
- FashInvest
MISSONI RE-LAUNCES ONLINE COMMERCE
Missoni recently revamped its website and stand-alone online commerce
site, making its apparel and accessories available to all. The new site is operated by YOOX Group and will include content in the forms of videos and
hi-res images.
- Forbes
Just as exciting as online store launches are launches of new
apps. Here were a few that caught our eye last month.
POSHMARK LAUNCHES IPAD APP
San Francisco-based re-commerce site, Poshmark expanded
their reach by launching an iPad app. Users can now shop and
sell gently worn fashion from their tablet, iPhones, and computer.
- Download the App
LOVER.LY LAUNCHES IPHONE APP
Wedding-focused search engine and commerce site Lover.ly
launched a mobile app, which is in addition to their mobile
optimized website. Focused on the iPhone, Lover.ly hopes that
8% of their current iOS-based mobile users will download the
app.
- PandoDaily