Marketing, Products & Branding
Put yourself out there
Being active social media user is an undeniable
tool since your message gets across to your followers.
This can be done by having daily interactions with
your followers, written articles that feature your
thoughts about your business. Business owners who
are active online have an advantage since they can
attract potential customers. Customers want to have
that one on one interaction and reassurance with the
owners
Business owners who are active
online have an advantage
since they can attract potential
customers. Customers want to have
that one on one interaction and
reassurance with the owners.
Craft your own personal brand statement
Do not be afraid to shed light on your story
strory, strides that have gotten you to the present,
your goals and aspirations. Find parts that are worth
telling unearthing what your are really about. Your
personal brand statement should consist of three
key elements, target audience, value you offer and
what makes you unique. Inject your personality,
your style, and what you stand for into your personal
brand statement.
Build a loyal following on social media.
You can leverage it to grow your brand both
company and personal. It gives you a huge stage to
display your expertise and knowledge, while also
networking with industry thought leaders. Face
book ads and promoted tweets are a great way to
really increase your following if you have a personal
branding budget available.
Use SEO (search engine optimization) to help
position yourself as an expert.
Determine what it is that you want to be known for
in your industry, and focus your content around that. We
can circle back to our top tip, as this is another reason a
personal blog is such a must-have for those that want to
improve his or her personal brand.
“You need to take the same keyword research
and strategy approach as you would for personal
branding that you would for an e-commerce website.
Fundamentally, it’s all the same. Rather than optimizing
your content for products, you would optimize for what
it is that you want to be branded as TB
NOVEMBER 2017 • THINK BUSINESS | 37