Marketing, Products & Branding
PERSONAL
BRANDING
101
Building a strong personal brand nowadays is just as
important building your company brand. In a pool of
digital information bombarding us every day you have to
stand out to be seen in your area of expertise. Personal
branding takes time and patience, as your audience gets
to know you better but when done right it could help you
build your company at great strengths.
By Nelius kanyingi
[email protected]
36 | THINK BUSINESS • NOVEMBER 2017
According to Forbes Magazine, developing a
personal brand is similar to product branding. The
overall goal with branding is to differentiate yourself
(the product) in the market so you can attain your
objectives, be those landing your dream job or
becoming a famous singer. The process includes
defining your brand and brand attributes, positioning
your brand in a different way than your competitors
and then managing all aspects of your personal brand.
Here is how to start and build your personal
brand.