Case
Study
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[email protected]
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www.theTifosi.co
THE PROCESS
CULTURE ASSESSMENT
This is the hard part. Getting a real world, objective view of what
it’s like to work at Nichiha, why people stay, why they leave, what the
love, what they hate and what keeps them up at night.
This involved individual interviews, focus groups, panel discussions
with leaders, managers and workers. Over 60 participants, 120
hours of research, including every location and tenures from one
month to 30 years.
CREATIVE DESIGN
With the insights we designed unique and authentic ways of
communicating the Nichiha Culture.
Most fundamentally, we saw a strong pattern of entrepreneurship
and pride from a core group of associates working together across
cultures.
These core concepts were used to develop the Culture Canvas
and Culture Manifesto with leadership. These documents are an
authentic articulation of the heart and soul of the organization.
EXECUTION + CAMPAIGN
A compelling message and one time event doesn’t have lasting
impact nor will it sustain culture. Instead, we provided a strategic
communication campaign, starting with the initial rollout at the national
meeting.
Through various platforms, print, digital, and social we provide a cadence
that reinforces the message that these concepts are a part of everyday
life at Nichiha.
Attention is the most powerful engagement incentive now, so we
empowered employees to form a “Culture Committee” to partner and
take ownership in the process.
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