theTifosi Case Study Nichiha Case Study | Page 4

4 Case Study | [email protected] | www.theTifosi.co THE SOLUTION BRAND DISCOVERY + CREATION Defined purpose, mission, guiding principles, priorities: Core concept’s that had never been previously defined or articulated. Culture Manifesto: A heart, soul and guide for all things Nichiha culture. Provided to current employees and all new hires. Employer Brand: Reflecting the unique culture and value proposition for candidates. CREATIVE + CONTENT + DIGITAL SOLUTIONS Culture Video + Images: One and half minutes of compelling content explaining why we work here (our purpose). Capturing images of real work being down by real workers. Culture/Career Site: Branded next generation career site, optimized with Google for jobs in mind. Beautiful, attractive and relevant to Millennials.