THERE IS A HELL! - - - IT IS CALLED RETAIL CUSTOMERS DON'T REALLY UNDERSTAND RETAIL WORKERS | Page 8
Customers don’t Really Understand Retail
Workers
THEY ARE FORCED TO ASK THOSE ANNOYING QUESTIONS
At one store I worked in, the cashiers were told to
continue to ask questions until the customer said
“No” THREE times. I argued with management
about this at EVERY meeting. I strongly feel that by
the time a customer has to tell me “NO” 3 times,
they are already very irritated with me and just
want to leave.
The pitch was supposed to go something like this:
“That dress you’re buying is beautiful, but it would
look even better with this blouse, I’ll add them to
your purchase.” The customer would say “No
thanks.” The cashier would say “Oh come on, you
can’t get just the dress, the set is so beautiful
together!”
The customer would respond with a more stern “I said no.” The cashier would persist with
“Are you SURE you don’t want the blouse? Think of how amazingly they complement the
dress you’re already going to buy!” At this point the customer is no longer smiling, has lost
the excitement of purchasing the beautiful dress and is ready to just leave, having bought
nothing. I really don’t think pestering a customer is the way to get them to buy more
products, but someone in the hierarchy (most likely a university graduate with no shop floor
experience) thought this was the way to sell…………
I’m far more likely to be a repeat customer if I’m not annoyed and harassed by the cashier,
but again, they have to ask these questions or face being written up if they're caught not
following the insane procedures.
AND if they did agree to purchase the blouse, Shoes were the next plug article……….
And to add to the struggle, it’s at this end point the cashier had to ask them 3 times if they
wanted any company store card……. With electrical goods it was a warranty, and then the
store card……
THEY HAVE TO LOOK BRIGHT EYED AND BUSHY TAILED WITH
LITTLE SLEEP
Most retail workers don’t have a set
shift that they work every day.
There were countless days where I
worked from noon until 10pm, then
had to be back to work for an early
morning shift of 6am to 4pm. I
don’t know about you, but I
absolutely cannot go right to bed
as soon as I get home, I need
some time to wind down. So
ultimately I’d end up with a
dodie ste®eo p®odu©tion ™
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