Wake The Tiger
Merac & Crowd Convert
STRATEGY, BRANDING & CONTENT: Marketing & PR Agencies( Leisure Sector)
Plaster
A sprinkle of magic and then some … we are Plaster, a fully integrated marketing agency at the heart of the attractions and leisure industry. We help destinations and experience-makers bring bold ideas to life. From launching Wake The Tiger, the world’ s first amazement park, to building loyal fan communities for theme parks and festivals, we create campaigns that inspire curiosity, sell tickets, and turn visitors into advocates.
Wake The Tiger
Plaster partnered with Wake The Tiger to launch the world’ s first amazement park, not just filling the venue, but putting it firmly on the cultural map. We curated a campaign that brought tastemakers, influencers and press into the experience, generating 344 pieces of landmark coverage including The Guardian’ s Picture of the Day, plus features across every major UK outlet. The buzz extended far beyond Bristol. Online, the park attracted 58,000 new followers in its first year and over 4.9
Merac & Crowd Convert
Plaster is the strategic communications partner for ticketing innovator Crowd Convert, helping to launch the businesses, build its profile and drive new business as bold new entrants in the attractions industry. We created a distinctive new brand identity for Merac when it was acquired by Crowd Convert delivering a playful, kinetic design inspired by the energy of a theme park queue, positioning the company firmly in the entertainment space while aligning seamlessly with Crowd Convert’ s family of products and services. We shaped the launch of Merac’ s new customer service model, the Experience Engineers, reframing support as a creative partnership with operators. Alongside this, we continue to secure speaking opportunities, amplify the
We also champion the suppliers and innovators powering the industry. From raising the profile of technology pioneers to securing global press for design studios and shaping the presence of B2B brands at IAAPA and beyond, we position our clients as leaders in a competitive market. With strategy at our core, we act as an extension of your team across PR, digital, social, events and creative, staying agile to shifts and opportunities to deliver visibility, engagement, and measurable results.
million views of the # WakeTheTiger hashtag on TikTok. With visitors travelling from more than 60 countries, ticket sales soared to 180,000 in under 12 months. We drove industry recognition, with multiple local, national and sector awards secured, cementing Wake The Tiger as a must-visit destination. Plaster continues to partner with the team, most recently announcing plans for Europe’ s largest immersive art experience at Westfield London.
companies’ podcast‘ Skip The Queue’ and thought leadership, build its social media following and establish industry visibility through press, events, and awards.
Company Address: The PIT, 106 Wells Rd, Totterdown, Bristol BS4 2BS
Primary Contact Name: Emily Burrows
Job Title: Associate Director
Contact Details: + 44( 0) 1179 530320 emily @ weareplaster. com www. weareplaster. com
Key Services / Specialism
• Brand strategy and creation
• Media relations
• Media buying
• Influencer engagement
• Copywriting
• Award entries
• Design
• Videography and photography
• Social media strategy and implementation
• Stakeholder management
• Exhibition stand design and management
• Event design and management Sectors served:
• Theme Parks
• Museums
• Heritage destinations
• Wildlife parks
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