Disney 100:
Jurassic World
STRATEGY, BRANDING & CONTENT: Marketing & PR
Mance Communications
Company Address: 2 Carnaby Street, Soho, London W1F 7DB
Primary Contact Name: Theo Mance
Job Title: New Business
Contact Details:
+ 44( 0) 7779 241023 theo @ mancecommunications. com www. mancecommunications. com
Key Services / Specialism
• Press office
• Ticketing / Sales
• Influencer outreach / Social campaigns
• Crisis management
• Immersive activations
• Collaborations
• Event management
Sectors served:
• Immersive and Experience
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The UK’ s foremost PR and Communications agency for the immersive and experience industries with 60 + clients already on their past and present list. Creating strategies that deliver effective results for lifestyle, experiential and entertainment brands. Expertise that drives coverage and footfall through outstanding campaigns. Whether a start-up or established business, Mance Communications have the vision and knowledge that help brands
Disney 100:
Mance Communications were proud to work with one of the biggest names in entertainment and alongside UK partners to keep the launch of this highly anticipated event under wraps, building a sense of excitement and anticipation while still engaging press and media with corporate trips and highly targeted information release. A 20,000-square-foot exhibition at London’ s ExCeL centre showcased ten large imaginatively themed galleries with renowned classics from Snow White and the Seven Dwarfs( 1937) through to contemporary releases such as Encanto( 2021), including the latest members of the Disney family— Pixar, Star Wars and Marvel.
Jurassic World
Proving one of the most exciting and anticipated launches in the last few years and a sell-out from launch, the now legendary Jurassic World: The Exhibition in association with Universal, FKP Scorpio International and Neon, employed the latest mind-boggling animatronic technology, astounding the young and the old from the moment it opened. Setting as new standard for immersive exhibitions, Mance Communications positioned this amazing show as the future of experience location-based entertainment. and experiences to become leaders in their sector growing turnover, selling tickets and increasing awareness. We have worked with global brands and creative start-ups alike, raising profiles, selling tickets and managing perceptions and interactions with press and the public alike. High profile launches have included: Minecraft Live, Jurassic World, Disney 100, Hot Wheels Live, Batman Unmasked and BBC Planet Earth III Live.
With very specific brand guidelines and a priceless IP, Disney are one of the very biggest and most meaningful names out there, everyone has a connection in some way with this historic company. Coverage and press achieved: 400 + individual pieces, 8 million estimated views National TV and radio coverage including: London Evening Standard, The Guardian, The Sun, Time Out, Londonist, The Resident, Variety, BBC News, The Mirror, The Telegraph, Hello!, ITV News
For this client Mance Communications used a series of various activations through print, influencers, social and events – working closely with this valuable and well-loved IP – resulting in almost blanket coverage:
• 117 pieces of coverage generated in the first six months
• Exhibition used as a set for Strictly Come Dancing segment
• 23,900 social shares
• 17,000 Instagram“ likes” and 2,000 comments and from Influencer campaign curated by Mance Communications
• Over 200,000 tickets sold.
• BBC Radio London, The Nudge, The Telegraph, ITV News, Time Out Exclusive