Jurassic World: The Exhibition
Hawthorn & Kent supplies systems and technologies to the UK attractions sector, with the goal of supporting clients to drive additional revenue streams on top of their ticket income. We are the exclusive UK distributor for GoPhoto; a market-leading event and attraction photography system. Passionate about the benefits of GoPhoto for companies in the UK entertainment sector, we offer a way for guests to capture tangible moments from their time at our clients’ venues and events, delivered with exciting technological enhancements and an unparalleled customer journey. With a roster of happy clients who have seen first-hand the benefits of GoPhoto, we offer a range of commercial models designed to suit all businesses. GoPhoto is recognized as setting the standard to seamlessly capture and deliver memorable moments to visitors, with innovative technology, a customer experience oriented approach, and a streamlined delivery model designed to increase margins and profit.
Jurassic World: The Exhibition
Client: NEON / GoPhoto Location: Touring Exhibition – Global UK Distribution Partner: Hawthorn and Kent Overview: Jurassic World: The Exhibition is an immersive, blockbuster-scale attraction designed to bring guests face-to-face with life-sized animatronic dinosaurs in a wider immersive environment. This internationally acclaimed experience required a robust photo solution to match its scale and storytelling goals. Our Role: As the exclusive UK distributor for GoPhoto, Hawthorn and Kent developed a full end-to end photo capture and sales solution, tailored for seamless high guest throughput and immersive storytelling. Camera Services Provided:
• AI Background Removal Entry Photo: Guests are photographed at the start of their journey with no need for the green screens of old, instead utilising event backdrops to ensure continuation of the immersive feel of the venue. This backdrop is then dynamically replaced with a selection of bespoke designed, digital Jurassic World backdrops( e. g., T. rex paddock, Visitor Centre).
• On-Location Roaming Capture Kits: Our roaming team captured natural guest reactions in key scenic areas, including encounters with Velociraptors and the iconic Gyrosphere.
• AI Creation Stations: For future iterations of similar projects we are now able to offer integrated generative AI Creation Stations, which will allow guests to capture a selfie and see themselves transported to the role of docent.
• Instant Digital Delivery: All images were instantly available for guests to view and purchase via branded QR codes utilising our innovative and customer-friendly GoPhoto order kiosks.
• Post-Event Sales: With a customdesigned, white-label website available for guests to purchase their digital images up to 12 months after their visit, post event sales offered an additional revenue opportunity.
• Merchandise Integration: Print packages included branded photo folders and optional upsells such as themed magnets and keyrings.
Results:
• Increased average guest spend per head
• Minimal staffing requirement
• Streamlined guest flow with minimal friction
• Seamless branding and thematic alignment across all photo outputs
DIGITAL AND GUEST TECHNOLOGY: Guest Experience, Technology, Apps & Platforms
Hawthorn & Kent Ltd
Company Address: 39 The Cobalt Building, 1600 Eureka Park, Lower Pemberton, Ashford, Kent TN25 4BF
Primary Contact Name: Sophie Adams
Job Title: Managing Director
Contact Details: + 44( 0) 7740 357127 sophie @ hawthornandkent. com www. hawthornandkent. com
Key Services / Specialism
• Attraction Photography – supplier of market-leading attraction photography GoPhoto
• Operational Consultancy Services – extensive operational experience in the events & LBE industry, both UK and abroad
Sectors served:
• Theme Parks
• Zoos
• Immersive Experiences
• LBE
• Retailtainment
• Museums
• Live Events
The Friends Experience- Integrated Photo Capture Point, designed to facilitate rapid capture and high guest throughput, offering options to integrate digital assets and characters. Credit: GoPhoto
125