The White Report | March 2025 | Page 15

New Zealand
Queensland
New Zealand
Top agent Charlie Brothers of Ray White Manukau, grew up in South Auckland and has frequently topped the REOO leaderboard over many years.
“ I was a truck driver delivering parcels and one day someone called me and said I would be a better real estate agent and in hindsight they were right. It was a big decision as I was a single dad with five kids, and my youngest was just two years old but it was the best decision I ever made,” Charlie said.
“ Where we are going is very important and making all the calls today is the right thing to do to grow.”
Ray White Manukau sales manager Richie Lewis said they were aiming to defend their title after winning the top office internationally at REOO last year.
“ We had close to 70 people on the phones across all our offices,” Richie said.
“ NurtureCloud has been fantastic and given us a systemised program that we can all get around.
“ We have a great culture here at Ray White Manukau. One of our values is‘ we are one’ which follows through to the results we get on the ground by working together.”
Ray White Next Step business owner Jeff Poulter said REOO was an important day for their business.
“ It leads directly into more listings and directly into more sales,” he said.
“ Like a lot of people, we were a bit apprehensive at first, but we have 40 out of our 66 salespeople here, with more coming in and out throughout the day. It’ s making such a big difference to our business as a whole.”
Ray White Next Step customer service manager Yvonne Johnston said all their offices got involved.
“ We had five offices taking part. We had a really good turn out and we’ re proud of the team for getting in, having a go, and booking those appraisals.”
Ray White Metro principal Richard Withy said their team in Christchurch loved REOO.
“ We had about 20 people making calls on the day,” he said.
“ Our team is doing our calls and prospecting consistently through NurtureCloud now which we’ re proud of.
“ Christchurch is basically a brand new city after the earthquakes, and we have a lot of internal migration as it’ s slightly cheaper than other major centres.”
Queensland
Everyone’ s favourite cartoon plumbers showed up on the day, Mario and Luigi! Ray White Wilston’ s Mitch Peereboom and Christian Hamilton brought a Mario Kart theme to the office for REOO. The pair are going on 11 months now as business owners of the leading Brisbane office and they were ready to make the most of the day.
" Days like this bring our team together, and we feed off each other’ s enthusiasm. The collaboration is incredible, we cheer each other on, and that’ s what it’ s all about. We’ re fortunate to have these opportunities,” Christian said.
Everyone in the office received a custom-made go-kart, with their appraisals tracked along the Rainbow Road.
“ We all see the value in days like REOO- the opportunity to connect with the larger group, be inspired by what other offices and individual agents are achieving, and feel part of something bigger than ourselves,” Mitch said.
“ We’ ve got ambitious, driven agents, and Christian and I see our role in the business as fostering a highperformance environment.”
Ray White West End agent Ethan Petrie makes 80 calls a day so everyday is REOO for him. He’ s one of the fastest growing agents in the network.
“ How I avoid cherry picking is through the notes I leave. Sometimes you’ re told people aren’ t interested and the notes you leave aren’ t always pleasant so just be cautious about what you leave there,” he said.
“ You may just want to call hot leads but you have to start from the bottom and go to the top because if you don’ t clear them, they will just keep popping back up until you do.”
Ray White Queensland property management network specialist Brittany Krebs visited the Ray White North Lakes property management team.
She spoke with business development manager Mahalia Robinson and property investment manager Ebonie Kemp who were eager to take out the property management value calls leader award.
It was Mahalia’ s first REOO but that didn’ t stop her from making over 100 calls and booking 18 appraisals.
" People are really excited to get onboard with rental health checks, it was great booking those appraisals when the property is vacant,” she said.
“ We’ ve booked in a lot of properties that weren’ t in our sales team’ s scope and talked to a lot of investors they haven’ t spoken to before.”
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