“ The next step is to log all the calls I have during the day which I believe will improve my overall performance and I will have easy access to all my data, which is currently in my phone and diary.”
NurtureCloud proved invaluable during REOO, helping Louise keep track of appraisals as she pushed to secure the most across her offices.
“ I could easily keep track of all my appraisals and how many I was up to as I was set on winning most appraisals across our offices,” she said.
“ I would not have been able to book 30 appraisals if it was not for Emma Kearney, one of our amazing sales administrators, who helped me log the appraisals while I was on the phone.”
Looking ahead, Jacobsen is excited to explore the platform’ s buyer module, seeing it as a game-changer for her business.
“ In a small community like ours you know a lot of people and you keep all the data in our head and the phone, but having somewhere to put all of that data will be really good,” she said.
“ It’ s technology that sets me ahead of my competitors in the market.”
CREATING STRUCTURE AND MAKING THE CALL WITH NURTURECLOUD
Making calls to potential sellers is a crucial part of real estate, yet it remains one of the most daunting tasks for many agents.
Each Real Estate of Origin, Ray White Taylors Lakes outperform many other Melbourne offices because a strong calling culture aided by NurtureCloud is something principal Peter Travlos has built into his business.
Young gun salespeople Teresa Nguyen, Keely Bryant and Amanda Micallef booked the most appraisals in the office last Real Estate of Origin. They offered their tips for overcoming challenges and structuring their call sessions to maximise results.
Teresa Nguyen said inviting potential sellers to open homes, in-room auctions, and sharing auction results helped her establish connections. Mental blocks were a common challenge, but she found ways to push through.
“ I always have an energy drink to keep my focus up, and I try not to cherry-pick calls,” Teresa said.
To stay consistent, she completes all her admin tasks before 9am, then dedicates 9am-12pm and another session after lunch to making calls.
Keely Bryant uses interest rates commentary from Ray White chief economist Nerida Conisbee, and recent sales results as key talking points but said distractions were one of her biggest hurdles.
“ I turn off my notifications and sit in a booth so I don’ t get distracted by emails or people around me,” Keely said.
Keely also admitted to skipping difficult calls early on but built discipline by setting a strict schedule.
“ My 10am-12pm call session is non-negotiable, and I go again from 1pm-2pm before heading to appointments,” she said.
Amanda Micallef said for her, calls were all about relationships. Initially, she hesitated to call sellers who had previously rejected her but overcame it by committing to a structured approach.
“ I always start by asking how they’ ve been before talking about property sales and how they impact their home,” Amanda said.
“ Now, I just go straight to my smart call list and work through it- no hesitation.”
Sales executive Jelena Talia said sales results were her most effective talking point, but she also made an effort to personalise each call.
“ I always try to remember something they told me last time we spoke and follow up on it,” she said.
Mental blocks and motivation were her biggest challenges, so she set herself clear targets to stay on track.
“ I pre-empt a goal around how many calls and connects I want to make, and I give myself a mini reward once I’ ve hit it,” Jelena said.
She structured her call sessions either in the morning from 10am-12pm or in the afternoon between 1pm-3pm.
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