Experience the NurtureCloud difference
BY SHANNON COOK
Ray White agents have a competitive advantage against the rest, with our very own NurtureCloud continuing to widen that gap.
Usage in 2024 was up 163 per cent on the previous year, with over 8.4 million calls made and 4.6 million text messages sent. The Smart Call list predicted and surfaced 150,714 potential listings to agents 90 days before they came to market, and the Buyer Module has led to nearly 1.8 million inspection check-ins since being rolled out.
Vendors are also benefitting, with 82,715 viewing their transparent campaign reporting nearly 1.6 million times, and Pitch Mode is filling them with confidence that we can now identify the serious buyers for their property.
In fact, we didn’ t quite expect how much Pitch Mode would play a role in winning listings for agents who include it in their toolkit. The feedback we ' re getting is, " I don ' t miss a listing when I use Pitch Mode."
With Pitch Mode, agents can generate a list of the top 20 buyers for a vendor ' s property based on their recent activity on similar listings across the Ray White Group. Rather than simply telling vendors, " We have buyers," we can now show them the most engaged, relevant buyers that we do have.
Ray White Macarthur Group’ s Brendan Lappan spoke to Mark McLeod on a recent episode of Sales Masterclass Series about how valuable NurtureCloud has been for his business. At the listing presentation, he’ ll put in the address for the seller’ s property, head to Pitch Mode and show them the top 20 buyers on his phone.
“ In listing presentations, I always say‘ this is something that’ s going to give your property the complete, unfair advantage in the marketplace and it’ s something that has outsmarted all of us '," Brendan said.
“ It’ s just such a valuable tool to say we’ re already in contact with the top 20 people specific to your property based on their interactions through REA and Domain, and our interactions through our open homes. If we don’ t use that in our toolbelt, then we’ re idiots.
“ All of us agents, we need to leverage what is our unfair advantage, which is the size of the group and the backing of the group. I always say to sellers,‘ it literally gives your property the competitive edge over everyone else by clicking a button. It frees up our time to work with your buyers instead of having to deep dive into past campaigns.’
“ Showing them buyers through Pitch Mode is the last thing I do in my agenda before I close. That’ s the one thing that the competition isn’ t doing because they don’ t have it.”
NURTURECLOUD CHANGES THE GAME FOR QUEENSLAND AGENT
Queensland’ s Ray White Springwood and Shailer Park agent Dean Tordoff may be new to real estate, but he’ s built a career on relationships. Just four months into the industry, he’ s already thriving, driven by a passion for helping buyers find their perfect home.
“ I’ ve spent my entire professional life building relationships, and I am passionate about many aspects of this industry, from making cold calls to handing over the keys to new homeowners,” Dean said.
“ Above all, I’ m motivated by a desire to help others, and I consider it a privilege to play a role in helping first-time homebuyers and families find a place to live.”
Dean was drawn to Ray White for its extensive training, cutting-edge technology, and collaborative culture. A key part of that technology is NurtureCloud, the group’ s exclusive proptech platform, which he said was“ a revolutionary tool for the real estate industry.”
“ NurtureCloud leverages AI to automate complex tasks and save agents valuable time and energy. This allows agents to focus on essential activities like client calls and relationship building,” he said.
Its powerful data-matching capabilities help agents connect with active buyers, while its buyer match system identifies potential purchasers suited to a listing.
“ The system’ s accuracy is expected to improve over time, but it already provides valuable insights that can be leveraged during listing appointments, particularly when used in Pitch Mode,” Dean said.
He had some advice for agents looking to make the most of NurtureCloud.
“ Check out the training modules, use the Smart Calls feature to prioritise your top leads, and take advantage of bulk SMS and email tools,” he said.
But his biggest piece of advice was to:“ Be yourself! Give your best, celebrate the small wins, be there for everyone and never give up!”
HOW NURTURECLOUD HELPED SECURE 30 APPRAISALS IN A DAY
Rural New South Wales agent from Ray White Central
West, Louise Jacobsen knew NurtureCloud was a powerful tool, but it wasn’ t until Real Estate of Origin( REOO) that she started using it daily, and she hasn’ t looked back.
“ We have had training in
NurtureCloud a couple of times before REOO, but I just had not gotten around to using it on a daily basis,” Louise said.
“ Since REOO I have been using it every day logging appraisals and buyers.