Starting 2024 with a bang
BY SHANNON COOK AND ALEX TILBURY
Top performers from Ray White Quakers Hill spoke to Avi Khan about their rise to the top .
We kick started 2024 in a big way with training and recognition events across the country . The messaging was clear , we ’ re capable of more in 2024 .
theOne CONFERENCE
IN JANUARY , REAL ESTATE TITANS AVI KHAN AND PETER CATANZARITI BROUGHT TOGETHER THE BEST LEADERS IN THE INDUSTRY TO KICK OFF THE YEAR AT THEONE CONFERENCE ON THE GOLD COAST .
CEOs from five major real estate groups inspired some 500 agents who travelled from across Australia to help make 2024 the best year ever .
Now in its second year , Ray White AKG CEO Avi Khan and Ray White The Catanzariti Family Group director Peter Catanzariti built theOne Conference to align their business goals and give agents the resources to thrive .
“ This is a collaboration of some of the best thought leaders in our industry to kick start the year ,” Peter said .
To start the day , Ray White Managing Director Dan White sat down with Peter Catanzariti to talk about how to balance longevity with innovation to remain relevant in the future .
“ We owe our success in the company to our members and what they ’ ve done for over 120 years ,” Dan said .
“ But we ’ ve always had the view that we have a long way to go and are only scratching the surface of our potential . When arrogance seeps in , that ’ s dangerous .
“ The key thing in any business is to be ready to change when things come and be ready for the calls you need to make when the time comes .
“ The bigger you get , the more risks you need to take . The biggest risk you can take is to take no risks at all ."
The highlight of the day was top real estate trainer Tom Panos taking to the stage to talk about the irrefutable laws of real estate for 2024 .
Throughout his 37 year career in the real estate industry , Tom has been responsible for coaching some of the country ’ s best agents .
He urged everyone in the room to think about what they want their business to look like on 31 December , 2024 and work towards it .
“ I ’ m going to tell you why so many real estate agents aren ’ t reaching their potential - firstly , they are not interested in real estate and not committed ,” Tom said .
“ They aren ’ t measuring their business , what you measure , you manage and they don ’ t use their data - it should be your best friend .
“ They personalise things , rejection is not the opposite of success , so be Teflon and let it slide off . They are also no good at prospecting and they stick to the nine to five - what you put in , you get out . They also lack structure and a daily plan .”
“ Any business that has been around for a while , it ’ s important to be fresh , innovative and keep improving over time . Businesses fade away but we want to fight against nature and make sure that doesn ’ t happen .
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