POWERED BY DATA
Each month our economics team , headed up by chief economist Nerida Conisbee , writes an extremely comprehensive report called Ray White Now , which shows the market drivers in each state and market .
M A R C H 2 0 2 2
Nerida is well-known and highly regarded as the most quoted commentator on the Australian property market . Ray White Now ’ s popularity has grown since it was born in the pandemic to provide real-time insights from our network , to now have a monthly audience of 123,000 people .
Since January we ’ ve had some 78,581 unique views of the Ray White Now website . Also did you know that every Saturday night our media team builds a data-based report called Competition Creators , which we share with the mainstream media that shows the weekly results for our auction markets in each state ? You can download this report from our socials on Saturday night .
The fact is that no other group has their real-time auction data - we don ’ t just have our clearances but how many registered and active bidders , where our buyers are coming from ( local , interstate or overseas ), who are selling now ( principal place owners , investors ).
Unlike the portals or other research houses we know the average price if someone sells under the hammer as opposed to selling prior . On average the differential across Australia is 13 per cent more . This is powerful data , only available to Ray White members .
Avi Khan Principal of Ray White Marsden | Daisy Hill | AKG
Our advice to buyers and sellers is to transact in the market that you know rather than looking at predictions for the future – they almost always disappoint .
Ray White Now allows us to educate our sellers as to where the market is in real-time .
By using the data we become not just storytellers to our sellers but trusted advisors .
Proudly presenting property market insights in real-time
Our competitive advantage is our ability to navigate the market for our sellers by taking them on a journey on where the market is .
The real estate market has become less localised ; we have the ability to tell a Sydney investor how Brisbane is behaving , while at the same time talking to them about what ’ s happening in their home state .
We are no longer the market leaders just purely on market share , we have become the market leaders on market awareness and market knowledge with Ray White Now .
TWO TRUTHS , ONE LIE
Tom Rawson Principal , Ray White Manurewa | Manukau | Mangere Bridge | Mangere
1 . As part of a fascination with boxing , I went toe to toe with former World Heavyweight Champion , Joseph Parker . It was possibly one of the easiest fights in Joe ’ s career .
2 . Spending most of my summers based in New Zealand , I am known as a keen fisherman . My record snapper is a 21 pounder and I have landed two broadbill swordfish between the Coromandel and Mangawhai . It is a bit harder to get out on the water with two young sons , however , my TradeMe watchlist is full of family-friendly boats .
3 . As a child I was shot in the eye with a homemade gun . Instantly losing sight in my eye , I have gone on to become an exceptional target shooter . The person who shot me went on to become a detective in the New Zealand Police which , up until the time I was shot , was my dream job .
If you are keen to know the correct answers keep an eye in the next edition of The Insider .
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