Ray White Victoria ’ s Shaun Doyle ( pictured left ) and Ray White Rural Victoria Director Jason Hellyer highlighted the power of the group ’ s international reach and the need to create an emotional connection between buyers and listings .
“ Are you expanding your marketing to reach global markets , not just local ? To use an example , how do you find Clonbinane … if you don ’ t know where Clonbinane is , how do you find the listing ? How do we reach an audience ?,” Shaun said .
“ We want people to buy with their heart . This starts with beautiful photography , video and using pictures , not just dialogue to get that message across .”
Ray White Victoria and Tasmania Chief Auctioneer Jeremy Tyrrell is a master negotiator and spoke about the value of the auction method in stock management and securing the best price .
“ Time is essential as we know ; days on market are important with data showing the premium price happens within 30 days . This is the benefit of the auction method which puts a timeframe on your sale ,” he said .
“ We have a long history of auctions , all the way back to the beginning of Ray White and we are leaders in this space so we are able to offer our sellers a transparent and competitive way to sell their property .”
Top regional Victoria business owner Will Munro from Ray White Ballarat joined Ray White Victoria ’ s Ben Burling on stage to talk about successfully scaling your business .
“ Have a pipeline and keep in touch regularly , at some point they will be ready to move if they aren ’ t happy in their current environment , ” Will said .
“ Just be yourself , agents will join with the agency they have a better relationship with . And create a culture that is spoken about between other agents and be an agency of attraction .”
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