Our social media manager Rebecca Green analysed what these people do well …
CONSISTENCY - social media can ’ t be a part time platform . Pick how often you wish to post , every day , once a week , once a month and stick to it . An influencer knows their audience and niche . Each of our influencers has established their “ specialty ” to show they ’ re the experts in the space . It ’ s not enough to pick ‘ real estate ’ as your niche , it ’ s too broad . Honing your niche will grow your audience , which will help you understand what it is they like seeing from you .
CONTENT - You ’ ll also notice our top influencers ’ content is high-quality and varied . Their Instagram ’ s show that variety really is the spice of life with posts about listings , the team , their family and their activities . You ’ ll rarely , if at all , see JUST SOLD | JUST LISTED posts filling up their profiles .
COMMUNITY MANAGEMENT - every influencer here has this in common - they commit to their channels . Their profiles are more than posting , it ’ s also about engaging with others on the platform . It ’ s called social media to be social !
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