WHAT A YEAR IN THE MEDIA
One of the most important lessons of the pandemic was the value of strong relationships in the media and consistent presence across all mediums .
We learned that we must always be actively asserting our message to counter-balance opinions in the market about which we disagree , and to provide valuable insights to the media and our customers that builds their confidence in our group .
Our media team of Alex Tilbury , Shannon Cook , Nina Clarke and Cassandra Glover not only write interesting and well-written stories for the media , they make sure they are easy to be picked up and used by journalists . Media is also a relationships game .
We are now producing more quality content than ever since the addition of Nerida Conisbee and her economics team as a key provider of newsworthy content .
The stories that come from our dominant auction position - and this content is also being extensively published by the mainstream media .
What does the media want from us ? Your team spends their time chasing case studies requests , data requests and auctions to profile .
Our buyers and sellers are also crucial to cementing favourable coverage .
The media ’ s appetite for property data , real time insights and thought leadership dialed up another level in the last two years .
According to media intelligence company iSentia , Ray White dominates the share of voice by 47 per cent across the media , more than three times the next largest group . That ’ s a figure that everyone should be proud of !
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