HOTTEST INFLUENCERS
When it comes to influencers in the industry , we have plenty to choose from . Whether it ’ s on tv , on Instagram or on the front page of the newspaper , Ray White members are front and centre .
We took a quick look at Instagram to see who some of our ‘ influencers ’ were and here ’ s who we found ...
Adrian Bo who just joined the group at Ray White Park Coast in Sydney has a staggering 113k followers . With years of building a successful coaching business under his belt , it ’ s likely he has the most followers in the group . Gavin Rubinstein , who established himself on Instagram by oozing high end properties in the eastern suburbs of Sydney , shot up followers following the success of Luxe Listings and stands at an impressive 55k followers . While Ray White New Farm principal Matt Lancashire has a following close to 20k and like all successful influencers , was recently subject to having his account held hostage by hackers .
Some other notable mentions include Ricky Cave from Ray White Mission Bay with 13.2k followers , Matt Gates from Ray White Sanctuary Cove with close to 11k followers , Avi Khan from Ray White AKG at 10.9k and Josh Tesolin from Ray White Quakers Hill - the Tesolin Group at 9.6k followers .
If we ’ ve missed you off this list , it might be time to start tagging us ! @ raywhitegroup
These days , being an influencer doesn ’ t just come down to follower numbers . Instead it ’ s about the number of engagements ( likes , comments , shares , clicks , views ) you ’ re receiving in relation to how many followers you have . Let ’ s say someone has 100k followers but rarely breaks 100 likes or 20 comments , versus someone who has 20k followers consistently hitting 200 likes and 25 comments , which is the bigger influencer ? The person with a lower following but high engagement .
Growing your engagement and following go hand in hand when becoming a successful influencer .
38