Raising the bar for our elites
BY ALEX TILBURY
More than 200 of Ray White ’ s Elite performers from across Australia and New Zealand gathered in Adelaide recently for a special conference aimed to inspire and future-proof everyone ' s businesses .
Ray White head of performance and recognition Bianca Denham said the Elite Performers ’ Conference was focused on raising the bar .
“ We have an unwavering commitment to accountability , managing high transaction volumes , and futureproofing each and every business . Our theme this year was uncharted territory ,” she said .
“ We are here for the long haul , success leaves clues and we are all trying to get better . We understand that our industry is changing and dynamic .”
Keynote speaker Daniel Bull , a Melbourne-based adventurer and mountain climber who has conquered the Seven Summits and the Volcanic Seven Summits , reminded the agents to be unstoppable .
Daniel Bull became the youngest Australian to climb Ama Dablam in the Himalayas , doing so at the age of 23 .
For the last two decades he has been climbing all over the world , while holding down a day job .
He took the audience through his journey and then offered some practical strategies to help them overcome their fears and level up their businesses .
Ray White managing director Dan White said the Alan White Elite members were the “ pinnacle ” of our group and the entire industry .
“ Our Elites are taking us to new places and challenging us to improve . We are
always looking for ways to get better , to push our limits and we are always challenging ourselves . There ’ s more potential in all of us ,” he said .
He also reminded all the members to always act and behave like leaders .
“ We must always make sure our responsibility is to our customers , that is critical . And we must never ever lose sight of that fact . One of our core values is to be proud of every transaction ,” he said .
Business owner Jody Fewster of Ray White Cottesloe | Mosman Park said the amount of training on offer at Ray White was second to none .
“ The access to great professionals is what sets our network apart from anyone else .” she said .
“ How do you become an elite ? It takes hard work . But the leg up that you get from being part of Ray White is also key . Ray White provides the systems , the tools and the education that you need to accelerate your progression in the industry .”
Robyn Hoare of Ray White Collective in Brisbane said she had to pinch herself to realise she had made it to become an Elite level agent .
“ Real estate is multi-layered and different facets of real estate blew me away . I ' m now in a position where I know what I don ' t know , and that ' s where I ' m seeking help and inspiration for understanding those parts of business , because my life skills only get me so far , but there ' s real processes and skills that I need to whip up . That ’ s why conferences like these are wonderful places to learn ,” she said .
Ray White Cheltenham agent Trevor Bowen is a self-declared “ conference junkie ” who loves attending them and picking up new skills .
“ Macca says that if you can sell 50 homes , the next 25 or 50 will come even easier . What does it take to become an Elite . It takes systems , drive and not taking no for an answer ,” he said .
“ I love meeting other like minded people . People probably think I am weird for what I do but here I get to meet lots of other weird people just like me .”
Business owner Daniel Kelly of Ray White Yamba | McLean said he always took something home with him to implement with his own team for the future .
“ I am a business owner inside such a wonderful family business . I love coming to Ray White conferences as you get to gel with other people from across Australia and New Zealand ,” he said .
“ What does it take to become an Elite ? Always work hard , and consistency is the key . You also have to believe that you can do it too . We are so blessed at Ray White to have so many great tools and support people to help us grow and train , our corporate team knows what it takes to succeed and they will all help you .”
Business owner Brandon Pilgrim of Ray White Burnside said there were always things changing in the industry .
“ I love attending these events as there ’ s always something new that we can implement . At the moment , there ' s a really big focus on the numbers , and trying to get in front of as many people as we possibly can and really win Saturdays ,” he said .
Emma Moyle of Ray White Swanson in Auckland said she loved networking with other Elite agents from across the group .
“ How do you reach Elite level success ? By having a great team and fantastic leaders and great mentors around you ,” she said .
“ One of the common traits among elites is to run auctions . Most of the top agents run auctions , and it ' s so clear that we ' re on the right track by auctioning .”
Read the full wrap here