The White Report AU | December 2024 | Page 24

October 2024
11,550
10,141

Changing the game

of prospecting
BY SHELBY DOYLE
FEB 2020
7,258
NOV 2019
7,410
If you could book a month ’ s worth of appraisals in just four hours , would you do it ?
Off the back of the 2024 Real Estate of Origin ( REOO ) series which ended with our 16th event , it ’ s the perfect time to reflect on the journey so far and celebrate the success we ’ ve achieved . From its early days , when manual entries and solitary live streams were the norm , REOO has evolved into a high-energy , results-driven program that transforms prospecting into a powerful team sport .
Since launching , REOO has inspired teams to book over 125,000 appraisals in 16 events across five years . In 2023 , the game changed when we introduced NurtureCloud to the event to validate and track appraisals in real time , marking a shift toward transparency and precision .
AUG 2020
7,802
OCT 2020
7,165
FEB 2021
6,955
JUL 2021
6,462

Records tumbled in 2024

February 2024
February marked new milestones for REOO . Queensland claimed the top spot with 3,463 appraisals , closely followed by Victoria with 1,184 . It was a day of firsts : Loan Market brokers joined in the competition , and we introduced real-time call tracking on the leaderboard . Ray White Marsden set an office record with 341 appraisals , and Bree Asbury from Surfers Paradise topped the individual chart with 285 calls .
OCT 2022
10,012
JUN 2022
5,917
FEB 2022
6,190
SEP 2021
6,749
June 2024
In June , REOO teamed up with the Vinnies CEO Sleepout , pledging $ 1 for every appraisal booked that day to help end homelessness . Six business owners from Ray White and head of commercial , James Linacre , for RWC , joined the sleepout , and we raised over $ 50,000 through a mix of appraisals , auctions , and donations . Queensland held onto its title with 3,636 appraisals , but New Zealand was hot on its heels , logging 2,188 . Lydia Robins emerged as a back-to-back champion , leading the individual appraisals for both February and June .
MAR 2023
6,679
JUL 2023
8,722
OCT 2023
7,597
FEB 2024
8,124
October 2024
October saw our first Halloween edition of REOO , with costumes and antics that made it an event to remember with Mark McLeod as Hannibal Lecter , and our resident pumpkin Bianca Denham hosting the live event . But beyond the fun , the event set records , with 11,550 appraisals and 70,000 calls - the highest to date . New Zealand clinched the win by just 11 appraisals , logging 4,297 , with Queensland close behind . Charlie Brothers was crowned the top individual with 366 appraisals .
OCT 2024
11,550
JUN 2024
10,141