The Trial Lawyer - The A-List 2024 | Page 29

Brand : This is what people say about your law firm and services when you ’ re not in the room . A must-start here is understanding your Brand .
Intake & conversion : The biggest hole in every firm bucket . Do it well and you ’ ll realize the outcome : conversion or converting a qualified lead into a case .
Digital marketing : Ground Zero ! Your website is your home to deploy brand messaging , video content , and a tactical digital marketing plan . It is where everyone interested in you starts his / her journey .
Social media : It ’ s here and not going away . What ’ s your plan for engaging with clients and prospects through the all-important , ever-evolving social media platforms ?
Culture : The backbone of who you are or Who you are not !

Brand : This is what people say about your law firm and services when you ’ re not in the room . A must-start here is understanding your Brand .

Intake & conversion : The biggest hole in every firm bucket . Do it well and you ’ ll realize the outcome : conversion or converting a qualified lead into a case .

Digital marketing : Ground Zero ! Your website is your home to deploy brand messaging , video content , and a tactical digital marketing plan . It is where everyone interested in you starts his / her journey .

Social media : It ’ s here and not going away . What ’ s your plan for engaging with clients and prospects through the all-important , ever-evolving social media platforms ?

Culture : The backbone of who you are or Who you are not !

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