BRANDING : JUST DO IT !
Branding a law firm has everything to do with your company culture and community credibility . Do you have an environment that ensures that your lawyers and staff are happy , productive , and fulfilled ? How does that show up in your intake communication and interactions with clients ? You should have one face , not two . How you treat your team should reflect how you respect and treat your clients . How people feel about you , your staff and simply how people feel about doing business with you is your biggest competitive advantage . If it ’ s not , clean that up first .
Equally important is how credible your brand is inside and out . Again , a strong brand gives people a way to evangelize for you when you ’ re not in the room . What do you think employees , clients , and the public say about your firm ’ s brand — its overall impression — in your absence ? If you ’ re not sure , find out . Then , build your brand pillars — those core concepts that represent what your firm stands for — and start putting them into action . You may need to reestablish credibility . But we all must start somewhere . Credibility is your biggest competitive strategy . How people feel about your brand is everything in deciding to hire you !
INTAKE AND CONVERSION : GOT A SYSTEM ?
Your brand , a combination of culture and credibility , leads directly to how you communicate with prospective clients or leads . In law , you know this process as intake : how you handle each call or client interaction in a consistent way that aligns with your brand and garners results . If you do intake with great intention it will lead to the best outcome : conversion or converting a qualified lead into a case . And that ’ s what lawyers are in it for anyway , right ? I never use the word Intake without using the word Conversion .
If you want the magic payoff or conversion , you ’ ve got to have a system to track a lead from call to completion . And that ’ s not just a case management system or a spreadsheet . A case management system does not do that . You must consider software specifically designed to manage intake and funnel it through conversion into cases — and real ROI .
Today , the best legal intake software integrates seamlessly with the tools you already use such as case management . I can assure you that firms that invest in an intuitive program like Lead Docket Intake and Conversion software — the Apple of legal marketing — never look back .
These are forward-looking firms that know that highly pinpointed customer relationship management software ( CRM ) can pay off big time by taking a huge burden off their plate : intake inconsistency and a lack of accountability . This is incredibly important where staying organized and on top of information is critical to success .
Many firms willing to look seriously at the best CRM tracking software are now converting 30 percent more leads — and that ’ s no small change . That 30 percent of net leads you already paid for ! Do the math . Stop looking only at what you have . Look at what you do not have and want . “ What You Don ’ t Know , You Don ’ t Know ®.”