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TURNING LAWSUITS INTO LEGAL MARKETING OPPORTUNITIES
An emerging tort can be a terrific tool for promoting your legal services where you practice law . A perfect example is the social media litigation that is driving a global media frenzy and creating terrific opportunities for marketing legal services .
Until recently , there were virtually no lawsuits against social media publishers . That has changed with the recent filing of hundreds of federal lawsuits accusing Facebook , Instagram , Twitter , and other popular social media sites of targeting teens and young children with algorithms and addictive content .
Plaintiffs say their teens and children have suffered physical and mental harm caused by their use of social media . They also say social media sites are intentionally targeting their kids with algorithms whose sole purpose is to encourage the use of social media by the nation ’ s most vulnerable youth .
Consumer Attorney Marketing Group ( CAMG ) has helped to cultivate awareness of the issue while positioning client law firms as experts and trusted authorities in the matter . It is a great example of how emerging torts can become highly useful marketing tools for legal practices .
Using Legal Issues To Market Legal Services
CAMG ’ s work on behalf of a law firm that pioneered social media litigation is a good example of turning a growing legal matter into an effective marketing tool . The law firm has helped to pioneer federal litigation against social media publishers whose business practices have harmed teens and children .
28 x The Trial Lawyer