I caution each of you to not do the same thing when it comes to AI . Don ’ t be slow to act . Don ’ t stick your head in the sand like an ostrich , because you don ’ t understand AI and don ’ t want to deal with it . Artificial intelligence is here and it ’ s only going to grow in its importance and in the opportunity it offers the discerning law firm owner . Although AI is still in its infancy , it will grow and will become part of how we do business in the world from now on . You can hop on board , or you can be left behind , the choice is yours .
So how can we use Artificial Intelligence to help grow our law firms ? I want to discuss two different avenues : law firm marketing and law firm management .
MARKETING WITH ARTIFICIAL INTELLIGENCE
AI gives you some powerful tools to help you in marketing your law firm . You can use artificial intelligence in apps like ChatGPT to do all of the following :
• Write email campaigns for you .
• Write blogs for your website .
• Create website content .
• Create social media posts .
• Create headlines .
• Use Canva ( which now has an artificial intelligence version ) and another new app , Dalle , to create original pictures and photographs .
26 x The Trial Lawyer